GOOD HARD WORK
·
GOOD HARD WORK ·
GOOD
HARD
WORK
I’m Andrew, a lead designer, illustrator, and visual communicator with a decade of experience creating eye-catching brands, crystal-clear campaigns, and marketing materials for dozens of industries. From print to web, socials to swag, logos to launch, my skills run the graphic's gamut. It’s good hard work and I’m ready for more.
ASU's newest podcast, Lab Coat Optional, covers dozens of research topics without losing its personality. I built a playful collage-based design system around bold typography and gold-and-black contrast. Academic enough to trust. Human enough to love.
Lab coat optional
CASE STUDY NO.1
CRITICAL
MINERALS
A series of editorial infographics that translate complex critical minerals data into a visually cohesive narrative. The goal: make high-stakes national security research readable for a general audience.
CASE STUDY NO.2
APGAP needed a brand identity as precise as the pathogen science it supports, built to serve a multi-institution coalition without favoring any single partner. I designed a logo system where every element earns its place, rooted in the platform's existing visual language and scaled across every touchpoint from favicon to field conference.
APGAP
A few more logos
They span a wide range of industries and intentions, from the organic and illustrative to the sharp and geometric. Some lean into warmth and approachability, while others project authority and trust. What unites my approach is intentionality: every mark is built from scratch to ensure it’s as unique as each client it represents.
CASE STUDY NO.3
1951@Skysong
ASU's E+I Institute needed a brand as bold as the ideas inside their retro coworking space. I built a full visual identity system rooted in mid-century design, told a story about collaboration, and put it on every surface of 1951.
meet the
monsters
Five cybersecurity threats, reimagined as monster motifs. Flat editorial illustrations animated in After Effects for ASU's Cybersecurity Awareness Month.
The best work I've done came from solid briefs, trusted relationships, and just enough freedom to take it somewhere unexpected. If that sounds like your team, I'd like to hear about it.
